FOOD PRODUCTS
About the project
Multimarket
It provides a wide range of products and services, including fresh food, beverages, snacks, tobacco products, as well as various food and breakfast options.
What did we take into account?
The need to think over a bright and attention-grabbing corporate identity that is able to convey the dynamic mood of the brand.
The store's focus is on selling products for
"recharging": energy drinks, coffee, a quick snack, etc.
The emphasis is on round-the-clock operation.
Restrictions on the display of alcohol and tobacco products in social media materials
Competitiveness in the retail industry
The store's focus is on selling products for
"recharging": energy drinks, coffee, a quick snack, etc.
The emphasis is on round-the-clock operation.
Restrictions on the display of alcohol and tobacco products in social media materials
Competitiveness in the retail industry
- To think over the full concept of the brand and its positioning in the market
- Make an analysis of competitors, target audience, brand values and trends in the retail industry
- Create a branding and design system from scratch
- Set up social networks
Tasks
Elements of corporate identity
Stickers
Feed
The color palette
3D elements
photo shoot
Results
We have created a cloud of values, associations and emotions that a brand should evoke. For example, ATE24 is about a fast pace of work, a feeling of lightness and progressiveness, which inspires a person and gives them a fresh boost of motivation.
We analyzed the competitors, identifying their advantages and disadvantages
We analyzed the target audience and consumer portraits, as well as considered the characteristics of consumption situations for potential customers, for example, practical people can be attracted by using bright design offers for quick snacks or combos.
We have created a single brandbook, a guideline, and a design system with rules for using graphic elements.
We developed a logo, selected corporate colors, and a font pair for the design of materials to create a unified brand image.
We have created elements of corporate identity: 3D elements and stickers that enhance the identity of ATE24
They proposed the design of the social network feed and the design of advertising materials, as well as the design of the entrance group and the cash register area.
We analyzed the competitors, identifying their advantages and disadvantages
We analyzed the target audience and consumer portraits, as well as considered the characteristics of consumption situations for potential customers, for example, practical people can be attracted by using bright design offers for quick snacks or combos.
We have created a single brandbook, a guideline, and a design system with rules for using graphic elements.
We developed a logo, selected corporate colors, and a font pair for the design of materials to create a unified brand image.
We have created elements of corporate identity: 3D elements and stickers that enhance the identity of ATE24
They proposed the design of the social network feed and the design of advertising materials, as well as the design of the entrance group and the cash register area.
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Submit a request for a consultation
If you would like to receive a detailed individual analysis of your online business promotion project and marketing strategy, fill out the form and send an application.
By clicking on the button, you consent to the processing of personal data and agree to
Privacy Policy
Privacy Policy