launch and promotion of a construction company
in the Republics of Tatarstan
and Bashkortostan

1. About the client and the task

Golden Manor a is a construction company specializing in the construction of houses and baths using manual logging technology, as well as complex landscaping. The geography of work is the Republics of Tatarstan and Bashkortostan

VISMA acted as the company's marketing and branding partner, taking over the complete packaging of the business and building a system for attracting customers in online and offline channels.

2. What we considered

The location of the company and clients is mainly Tatarstan and Bashkortostan

Long transaction cycle (including preparation and procurement of raw materials — from 14 months)

High average bill: from 15 million rubles per house

The need to work out communication with segments of the premium audience

Lack of a solid brand strategy and marketing system at the start

We have developed a strategy for promotion on online and offline channels

We have developed several scaling strategies and a plan for their phased implementation.

Target audience segments and contact points have been identified

We have built a sales funnel and integrated marketing with the sales department

Marketing strategy

We conducted turnkey social networks: content, visuals, texts, categories

We have adapted the content to the target audience and seasonality segments

We conducted a series of advertising campaigns on social networks with lead generation

Social network

Advertising and lead generation

Extensive work has been carried out in the following areas:

We have prepared and launched several campaign scenarios for different customer segments

Optimized budgets and improved the quality of leads

results

The complete marketing packaging of the company, including the brand platform and visual identity

— Lead generation in social networks with a lead starting from 70 rubles

— Reducing the cost of a lead by context by more than 8 times

Optimized advertising campaigns:

A marketing strategy with a scaling plan has been created

Social networks with regular content adapted to the target audience

All the company's projects are packaged for presentation to clients and partners

We have developed a brand platform: mission, values, USP, tone, key messages

We have prescribed communication standards and templates for the sales team

We have shaped the brand's positioning and architecture

We packed all the company's projects: photos and videos, texts, presentation materials, commercial offers

Branding and marketing packaging

3. What was done

conclusion

The Golden Manor project became an example of VISMA's successful work, where it was possible to combine the brand's strategic packaging, full marketing support and effective advertising campaigns. We have helped the company strengthen its position in the premium construction market, reduce the cost of attracting customers and prepare for scaling.