JEWELRY COMPANIES
We like working with jewelry
Here are the houses we worked with.
What did we take into account?
A large database of products from different manufacturers with different pricing policies (from premium manufacturers such as Maxim Demidov, Graff, MIUZ to designer Russian jewelry brands)
We took into account 4 brand positions within the framework of one project
The need to reanimate sales departments to increase the return of guests
Working within the company's loyalty framework for repeat sales
We took into account 4 brand positions within the framework of one project
The need to reanimate sales departments to increase the return of guests
Working within the company's loyalty framework for repeat sales
1. Strengthen the work of the company's online sales department on online platforms (website and social networks)
2. Increase the number of sales and the average receipt
3. Create a work format that will allow you to sell products without fitting in the store. At the same time, it is important not to reduce the number of sales in offline stores
2. Increase the number of sales and the average receipt
3. Create a work format that will allow you to sell products without fitting in the store. At the same time, it is important not to reduce the number of sales in offline stores
Мы сделали так, что через инстаграм можно продавать
на ту же самую сумму и даже больше, чем в офлайн магазине с
учетом всех издержек (аренда магазина, зарплаты, налоги, реклама и тд)
на ту же самую сумму и даже больше, чем в офлайн магазине с
учетом всех издержек (аренда магазина, зарплаты, налоги, реклама и тд)
Создали формат онлайн примерок с экскурсиями по витринам
магазинов
Гость может посмотреть все изделия в наличии по его запросу
сразу в 4 магазинах, при отправке запроса в соцсети или на сайт. При этом была создана система совместных продаж, онлайн отдела и онлайн магазинов, что позволило создать дополнительную мотивацию, а не конкуренцию
магазинов
Гость может посмотреть все изделия в наличии по его запросу
сразу в 4 магазинах, при отправке запроса в соцсети или на сайт. При этом была создана система совместных продаж, онлайн отдела и онлайн магазинов, что позволило создать дополнительную мотивацию, а не конкуренцию
Количество продаж онлайн отдела в совокупности превысило
показатели месячных продаж в магазинах (ТЦ)
Это привело к созданию планов продаж онлайн отдела с минимальными порогом от 2 млн.руб. в месяц. В месяцы сезонных продаж этот показатель вырос до 5 млн.руб. за 1 месяц
показатели месячных продаж в магазинах (ТЦ)
Это привело к созданию планов продаж онлайн отдела с минимальными порогом от 2 млн.руб. в месяц. В месяцы сезонных продаж этот показатель вырос до 5 млн.руб. за 1 месяц
РЕЗУЛЬТАТЫ
Tasks
Results
We have made it so that through Instagram you can sell for the same amount and even more than in an offline store, taking into account all costs (store rent, salaries, taxes, advertising, etc.)
We have created an online fitting room format with tours of shop windows
The guest can view all the products available on request in 4 stores at once, by sending a request to a social network or website. At the same time, a system of joint sales, an online department, and online stores was created, which allowed for additional motivation rather than competition.
The total number of sales from the online department exceeded the monthly sales figures in stores (shopping malls). This led to the creation of sales plans for the online department with a minimum threshold of 2 million rubles per month. In the months of seasonal sales, this figure increased to 5 million rubles in 1 month.
We have created an online fitting room format with tours of shop windows
The guest can view all the products available on request in 4 stores at once, by sending a request to a social network or website. At the same time, a system of joint sales, an online department, and online stores was created, which allowed for additional motivation rather than competition.
The total number of sales from the online department exceeded the monthly sales figures in stores (shopping malls). This led to the creation of sales plans for the online department with a minimum threshold of 2 million rubles per month. In the months of seasonal sales, this figure increased to 5 million rubles in 1 month.
Submit a request for a consultation
If you would like to receive a detailed individual analysis of your online business promotion project and marketing strategy, fill out the form and send an application.
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Submit a request for a consultation
If you would like to receive a detailed individual analysis of your online business promotion project and marketing strategy, fill out the form and send an application.
By clicking on the button, you consent to the processing of personal data and agree to
Privacy Policy
Privacy Policy