About the project

The jewelry house has been engaged in wholesale and retail sale of jewelry for girls and women since 2019.

We have worked with this client in the b2b and b2c areas.

What did we take into account?

1. Organize an information field around the brand before
jewelry exhibitions
2. Create a marketing strategy for offline and online destinations that take into account b2b and B2C goals
3. Pack and arrange limited collections and jewelry
4. Organize and conduct filming with models for new product deliveries
5. Send newsletters on social networks
6. Maintain social networks
7. Create a website that takes into account the division into b2b and b2c user accounts, integrated with 1C and AMOCRM at the same time. This site also has several subdomains with the division of jewelry trends (silver, gold, jewelry)

Tasks

We were fully engaged in marketing support
We worked with two directions: retail and wholesale

web

site

We have created a website that takes into account different trends in jewelry (silver, gold, jewelry), and is properly integrated

Contextual advertising was launched, which worked across the regions of Russia
Loyalty systems have been created for b2b and B2C destinations
Loyalty and bonus points systems have been launched on the website
A new direction of costume jewelry has been launched

Results