UP.DO

by Diana Simonian

PREMIUM BEAUTY SALON LOCATED IN
IN THE CENTER OF DUBAI

ABOUT THE PROJECT

what we
THEY TOOK INTO ACCOUNT

01

02

03

the premium
segment
of the Dubai market

Dubai is a city with high competition in the field of beauty
and a demanding audience. Premium class customers expect exclusivity, high-quality services
and a personalized approach.

multilingual audience

recognition
and online
presence

The salon caters to both locals and Arab audiences, so it was important to take into account the multilingualism of the audience and adapt the content in English and Russian. That is why the website is adapted in Russian and English.

In today's world, customers often search for services online, so a strong online presence and a certain loyalty are key success factors.

what we
made

launching contextual advertising on google

social network

targeted advertising on social networks

optimization for Google maps and Yandex

02/

03/

04/

05/

We conducted an audit of the current website and made changes to improve the user experience.

We optimized the content for relevant keywords in English and Russian, which increased the site's visibility in search engines.

We have created Google Ads advertising campaigns aimed at women in Dubai looking for premium beauty salon services.

We used geo-targeting to attract customers
from nearby areas to the salon.

Facebook Instagram and Facebook have developed a content strategy
that highlights the salon's unique offerings
and demonstrates the high quality of services.

They published regular posts with professional photographs of the masters' work, reviews from satisfied customers
, and information about current promotions.

Facebook Instagram and Facebook advertising campaigns have been launched, aimed at women aged 18-50 with high income levels who are interested in beauty services.

We used dynamic creatives demonstrating various salon services to attract the attention of different audience segments.

We have worked with both broad audiences and user audiences, as well as LAL strategies

Check the interior and updating information about the salon
on Google maps, adding quality photos, videos, detailed description of the services and relevant contact details

01/ website optimization and seo

results

increased
organic
traffic
to the website

development

increased
engagement
on social
media

improving
your online
reputation

Thanks to SEO optimization, the number of site visitors increased by 25%
within three months

The growth of the number of records and the formation of the primary customer base

Instagram Facebook followers
have grown by 40%
and continue to grow, while the average engagement level (likes, comments, saves) has increased by 60%.%

The average rating of the salon on the Google maps increased to 4.8 of 5 positive customer reviews

by Diana Simonian

UP.DO

conclusion